Chief Marketing Officer
Prior to employment with 3L Real Estate, LLC Michael Kavka was employed at Bisk Education in Tampa working under the Associate Vice President of Digital Marketing Optimization. While there, he was responsible for 14 consecutive quarters with target returns, as a result of advertising spend.
As a Digital Marketing Professional at Chain Store Guide (a national data intelligence firm) Michael was responsible for the implementation of business platforms such as Salesforce and Silverpop. Determination of projected returns and valuations based upon the quantitative and qualitative analysis of cost-per-acquisition, margin-per-click, and other key performance indicators.
As a Paid Search Analyst at Alorica, Inc., Michael evaluated the advertising effectiveness of hundreds of companies in order to boost their return on ad spend. The focus of industries evaluated included Real Estate and Technology. Responsibilities included CRM and digital marketing implementation.
Michael’s past real estate experience includes employment with BJB Partners. While at BJB Michael assisted in the marketing and management of Millennium Park Plaza, leasing over 200,000 SF per month. Michael also maintained office management and ancillary leasing responsibilities. Michael has executed hundreds of leases throughout his career and acquired detailed knowledge of the Chicagoland market.
Michael graduated from Florida Institute of Technology with a master of business administration with specialization in internet marketing. Michael’s responsibilities at 3L Real Estate include marketing, leasing, and operations.