3L Real Estate – Adding new meaning to an old phrase

While location will always be the first among the proverbial “three L’s” of real estate, it is location combined with two others – lifestyle and legacy – that form the foundation of our strategy: the acquisition of legacy properties in amenity- and transit-rich urban locations throughout the Midwest, and particularly in Chicago and Milwaukee, to meet the lifestyle and economic needs of today’s growing, young, cosmopolitan market.

Attracted to rich educational, cultural and employment opportunities, the young, in contrast to previous generations, want housing that is a gateway to, rather than a refuge from, city life. 3L meets this demand by acquiring and rehabbing legacy properties into well-located, well-sized dwellings that meet the lifestyle desires of the market.